Plan 2020 + Love Indy
Love Indy is a project that was born out of Plan 2020. Plan 2020 is a strategic planning initiative forging a compelling future for Indianapolis, bringing together community leaders with the goal of making Indianapolis a better place to live, work and play.
In August 2014, I received a CityCorps Fellowship to create a platform for supporting the people, places and experiences that make Indianapolis a lovable city.
The mission of the Love Indy campaign is to empower every person who lives, works and plays in Indianapolis to be an Indy ambassador: engaging in genuine conversation, connecting with their neighbors, experiencing Indy in new ways and growing the love we have for this city.
Follow along on Instagram: #loveindy to experience the community we have built together.
Love Letters to Indianapolis
On Valentine's Day of 2015, I launched a Love Letters to Indianapolis campaign, asking people to tell the world why they love Indy.
After launching the campaign, the Indianapolis Yelp Senior Community Manager reached out about an idea to bring the campaign to paper. She connected me with Jessie Eskew of No. 18 Paper Co., a local letterpress and paper company. Jessie and I worked together to create handmade #loveindy postcards to pass out at the Yelp Paint the Town Red event. The best part? We brought a 100+ year-old letterpress to the event, so attendees could press their own postcards. On the back of the postcard, Jessie and I had already pressed the address of The Hall (old city hall), so people could actually mail in their Love Letter to Indy.
We collected over 100 postcards that were on display at Old City Hall for the public to read.